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Google Vault

Google Vault stores all your business data and from it you are able to search and export the data you need. As well as supporting files in Google Drive and Team Drives, Google Vault supports email messages, Hangout chats with history turned on, Google Talk chats that are on the record and Google Groups.

Data Disasters and the Three Rules of Back Up

I recently gave a presentation at the Black Country FSB (Federation of Small Business) with Ben Harrison of Towergate Insurance where we discussed the importance of data in Business Continuity and Disaster Recovery Planning.

Disasters can come in many shapes and sizes from fires and floods to the more common place hard drive failures and lost laptops. Lost and damaged hardware can be very frustrating but most of the time insurance can replace the actual physical items. What they can’t replace is the data and information on that pc, server or laptop. It is this data that often has the most value to a business. Cloud computing is basically storing information, data and software on a machine that is not in your location but can be accessed via the internet. This means that if you were to lose your laptop or your hard drive were to fail you would still have all your data available. Businesses can now decide to use the cloud for many applications (e.g. accounting, CRM) and for additional backup depending on their requirements. Assessments should be made of risk and security of all systems as part of Business Continuity and Disaster Recovery plans but adding a cloud option to your data can add another layer of resilience to your backup regime.

Many businesses need to answer the following questions:

1. Have you got at least three copies of all of your important files, data and information?
2. Have you got copies of these files in three different locations (e.g your office, your home and the cloud as a third)?
3. Have your got the data in three different formats (e.g.hard drive, back up device and cloud could be three)

There are many different ways to use the cloud as a backup but one popular service that will give you 2GB of free storage for files from your PC or laptop is Dropbox which is compliant with the Safe Harbour Framework to not meet the European Union (EU) “adequacy” standard for privacy protection.

Social Media Statistics

Whether just researching or engaged in direct work for a client we are often looking at statistics. Whether it is marketing data (website clicks, customer information etc) or financial data (sales numbers). In this internet age I find it very interesting what statistics are readily available and how they can be presented and accessed.

At the highest level (unless we are dealing with a wider unknown universe) one of the best places to start with is the population of the earth. This information is readily available in graph form from Google:

Using the Google interface you can then drill down to your country of choice, in our case often the UK:

and add a comparison to other countries if required. Graph below shows UK compared to France in population and where the French population overtook the UK in the year 2000:

This population information is available from The World Bank and can also be downloaded and accessed via an API (as Google have done).

From here we are often dealing with the number of internet users in a given population. This can be a little more complicated as the question is ‘What defines an internet user?’, someone who has used the internet once in their lives? Clearly ‘yes’ by strict definition but what we are often looking for is active users defining people who use the internet everyday, at least once a week or once a month etc. From the statistics published by The Office for National Statistics :

Internet Usage UK Million %
Every Day 30.1 60
Weekly 6.5 30
Monthly or less 4 8
Never 9.2 18

Worldwide figures are available from Internet World Stats who quote 1,966,514,816 worldwide internet users as of June 2010.

Facebook User Statistics

If we look at a specific  area, like Facebook,  we can can then start to apply the data in a meaningful way. Facebook releases quite detailed user data every quarter and recently made quite a big splash when passing 500 million active users. If we look at this initial figure (rounding up to the nearest half billion!)


The population of the world is 7 billion of which 2 billion are internet users of which .5 billion have an active Facebook account, therefore:

1 in 14 of the worlds population have an active Facebook account

although it is problably more useful to look at internet users to say:

1 in 4 of internet users in the world have an active Facebook account

UK Facebook usage

UK Facebook Users

UK Facebook Users

Looking at the Facebook Statistics for  the UK which are summarised on CheckFacebook.com there are currently 27,279,920 active Facebook users in the UK which it quotes as 63.12% of the internet users in the UK which is taking internet users as just over 43 million which is quite high compared to the office of national statistics.

Based on this if we round down the internet usage to closer the the national statistics figures of say 40 million then it would be fair to say that.

2 out of every 3 internet users in the UK have an active Facebook account.

Summary

In summary these are some pretty big figures and in fairness the trends are possibly more use than the raw numbers. What we can take from the statistics is that Facebook is very popular in the UK more popular than many other parts of the world. It also appears that growth is slowing (in the UK at least) which is probably more a result of saturation than any reduction in Facebook popularity. Lets face it most people in the UK who want an internet connection have one and most people who want a Facebook account have one.

Additional Notes

When looking at the statistics it ‘s worth noting:

  • Facebook defines an active user as ‘users who have returned to the site in the last 30 days’
  • Facebook do not allow users to have multiple accounts (although abuse of this is possible it is not though to greatly affect the figures)
  • You have to be at least 14 years of age to have a Facebook account
  • Most internet users numbers are based on ‘number of adults’