Posts

Stourbridge College Business Skills – Slides and Documents

Last week I gave a talk the the Stourbridge College Business Skills on Social Media in particular how it may be used for training companies in communicating and engaging with students. At the beginning of the talk I showed this great video from Socialnomics:

The slides from the presentation have been posted to Slideshare the slide sharing site and are embedded below:

Also a there were a few handouts with a few hints, tips and summary information which I have uploaded to Scribd, the document sharing site, which I have embeded below:

Social Media Sites Summary

Twitter Quick Guide

Social Media Tips Handouts

Shropshire Rural Hub – Slides and Documents

This week I gave a talk the the Shropshire Rural Hub on Social Media in particular how it may be of use to local businesses in areas such as crafts, jewellery and food.

Amongst many other areas we discussed how you could search, listen and engage on social media platforms. In particular we looked at hyperlocal sites like The Parish Post and how you could use Twitter lists to find people in local areas like Shropshire and in areas of your interest.

The slides from the presentation have been posted to Slideshare the slide sharing site and are embedded below:

Also a there were a few handouts with a few hints, tips and summary information which I have uploaded to Scribd, the document sharing site, which I have embeded below:

Social Media Links 20110524

Twitter Quick Guide

Social Technographics Ladder – Where are you?

Over 3 years ago Forrester broke down online users into six groups based on their interaction with social media. The slides are available on SlideShare.

Where are you?

How to calculate Return On Investment (ROI) on Social Media

We are asked many times where the Return on Investment on social media and networking is. As with many activities on the web there are often lots analytics and statistics that you can get from social media for example you can see the number of your Twitter followers or Facebook fans. If you have a website you can see how many hits have come from you social media sites but unless you are in ecommerce calculating the actual return on investment from social media is still another step away (and remains there for a lot of companies).

This set of slides from Olivier Blanchard is an excellent explanation of how to calculate return on investment on social media. The slides are also an excellent example of slide design with no bullet points in site.