Google has recently launched the Google Plus One button. This is another attempt to go social and compete with Twitter and Facebook with their very popular share buttons and in particular Facebooks incredibly popular ‘Like’ button.
Some may remember that it was not so long ago that Google launched Google Buzz along with its very own Buzz sharing button. But for multiple reasons Buzz was not and is still not successful – it just has not got the critical mass required. Hopefully Google has learnt much from the comparative failure of Buzz and will hopefully have more success with Plus One.
I will be trialing the Plus One button (should be showing in the sharebar on the left) on some sites (including this one) to see what it is like but I think for many it will continue to be the Google Geeks (like me) and not the main stream user that will use it, but only time will tell. Currently Google are saying that to use Google Plus One you will need a Google Account with a public Google Profile (similar to mine – https://profiles.google.com/philip.oakley)
While Google has not been successful in the social world, this is a clearly a reply to the success of the Facebook ‘Like’ button, there is talk about the Google +1 button adding even more data to three incredibly successful services from Google being:
- Google Analytics
- Google Adwords
- Google Webmaster tools
Adding even more useful data to these already great services can only be a good thing for website owners.
Google has made a very nice video to go along with the launch as well: