How to Begin Your Ecommerce Journey

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It’s 2019 and you can start an ecommerce business with the snap of your fingers. But to create a successful and competitive ecommerce business, you first need to invest time. Beginning your ecommerce journey is thrilling, stressful and scary. That being said, following these steps will help to long-term plan and ensure the health of your new business!

Strategise

Starting out with a strategy will help you get going quickly and efficiently.

  • Decide your product range.
  • Define your position in your chosen market.
  • Define your target customers.
  • Research what sales channels they use.

You can take a look at Shopify’s business ideas for inspiration!

Ecommerce journey begins with strategising

Consider Cross-Device

Mobile. PC. Tablet. Consumers think of browsing the internet on any of these devices, as the same. Ensuring your store is optimised for a range of devices helps your customers recognise and access your store, regardless of medium. You don’t want the fantastic experience of visiting your store to be limited to one device!

Consider cross device on your ecommerce journey

Choose the Best

It’s important to choose the best website option for your business, especially when there are so many possibilities. The most popular ecommerce websites often offer templates, these are great for getting your business started and can be tailored as you develop your brand. It’s also important to consider how you will accept payments online.

Be Helpful

All successful businesses provide quality customer service. Ensuring that you add value at all of your touchpoints will help you to establish long-standing customer relationships. We have some great advice on how you can boost sales using reciprocity and how a CRM system can help your business grow.

Deliver an Experience

Invest time and money into market research. What does your target customer look like? Create a profile and then target that profile using information you have gained such as ideal pricing, how they relate with your brand message, what their expectations are when it comes to products and packaging etc. This will help you to improve your conversion rate and encourage repeat purchases. This will help your businesses create a long-term strategy and improve the results of your marketing efforts. Using good quality data can help your business stay on track.

deliver an experience on your ecommerce store

Encourage Purchases

Make use of the analytical tools available and discover actionable results. Data can shape the way you approach your customers and boost your brand awareness. Encouraging customers to visit your website, enquire, order and continue to purchase from you is easy when you have the right tools! And, it’s important to maintain relationships… Sending regular emails, including offers, adding personalisation, all helps to add value to your interactions, boosting repeat sales.

Let Reviews Speak For Themselves

Once you have established your ecommerce business, invite people to review your products or services. This will help to boost your brand’s reputation. Allowing customers to leave a review not only helps to encourage conversions, it also enables you to get feedback! This is a great place to use your customer service to address any issues and thank customers for their purchase – establishing a good relationship with customers!

These steps are not limited to a new venture, ensuring processes are up-to-date and efficient is an ongoing task for any business, regardless of age or size. If you would like to discover how automating business processes can make the day-to-day running more manageable and cost-effective, you can talk to one of our consultants here.

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DIGITAL MARKETING ACTIVITIES

Choose from:

  • Email marketing
  • Blog post creation
  • Website/ecommerce store content creation
  • Landing page and lead magnet creation
  • Social media management (Facebook, Twitter, LinkedIn, Instagram etc.)
  • Paid ads (Google ads, social media ads)
  • Surveys

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