Canoe Specialist Benefits from New Ecommerce Store

As our clients’ businesses grow, they often find that their online stores no longer serve their needs as well as they used to. Canoe Centre, a specialist canoe and kayak outfitter, was no exception. Their Shopify store was rapidly becoming out of date in terms of its usability for visitors and its style and layout. Managing Director, Shane Cronin, recognised that creating a new store was the only answer.

“As a business that is continuing to expand, we needed a website that would drive more traffic, with a design that was specific for increasing conversions.”

Canoe Centre is based in Dublin, Ireland and has been selling paddle sports equipment and services for 30 years. The company had already worked with OutserveWeb to integrate their Shopify store with Unleashed stock management software. Unleashed gave them real-time visibility of their inventory and an automated end-to-end order process. Shane says,

“Having already worked with OutserveWeb on our stock management, we were keen to use them again to help us upgrade our Shopify store.”

Woman in Canoe Bought on Ecommerce website store using automated cloud accounting and inventory management

OutserveWeb built the new Shopify store and added features to improve functionality and create a more modern, responsive and dynamic site. The result was a fully functioning and user-friendly ecommerce store, which was more likely to convert sales.

The improvements OutserveWeb made to the Canoe Centre site ( included adding a product filter to help customers find products more easily and gave the site the ability to automatically group products. Shane explains,

“Being able to automatically group products saves a lot of time and effort as we no longer have to do it manually. I can now use that time instead to grow the business.”

Fleet of canoes on lake on Shopify store
The OutserveWeb team also optimised the new site design to increase conversions. This included researching and including keywords to help improve search engine ranking, as well as introducing a dynamic slider featuring the latest and most popular products and sale items. Shane says,

“The new Shopify store not only looks great, it is much more user-friendly. Thanks to OutserveWeb, visitors can find what they are looking for much more easily.”

Shane goes on to say,

“My experience of using OutserveWeb has been excellent. They are a professional and responsive team to work with and I would not hesitate to recommend them.”


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