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How to Make the Most of Xerocon London 2017

With just a few days to go till Xerocon at ExCel in London, it promises to be a fantastic event. I, for one, am looking forward to listening to some great speakers, hearing Xero’s latest announcements and speaking with like-minded people. In fact, 4th and 5th October are  going to be a very busy couple of days!

Why Xerocon?

Xerocon is an annual event hosted by Xero for all their accounting and bookkeeping partners – from solo operators right up to large accounting firms – and has grown to become one of the biggest accounting industry events. It attracts forward-thinking accountants, bookkeepers and tax specialists, who want to future-proof their roles, as well as cloud accounting experts, practice management software providers etc. Making the most of the breakout sessions, keynote speeches and networking opportunities is a good way to find out more about the best cloud and digital technologies available.   

How to Make the Most of Xerocon

The opportunities Xerocon presents are massive. (There are more than 50 add ons exhibiting at London this year!) So, I know that doing a bit of research and planning my time beforehand will be vital. If you are going to Xerocon this year, or planning to go next time, here are three suggestions of how to make the most of it:

  1. Attend the Right Seminars

You can’t possibly attend them all, so organise your time carefully and work out which will the most beneficial seminars to attend by viewing the event schedule.

  1. Make the Right Connections

Other attendees are a good way to find out about an add on you are thinking of using for your own practice.Their experience and insights could be invaluable.

Do a bit of research into the exhibitors and find out which will be the best ones to speak to for you and your clients. While the seminars are on will be the quietest time for the exhibitors if you want a product demonstration or in-depth discussion.

Don’t forget to connect with the influencers too, who have an overview of cloud accounting and will be able to offer suggestions and advice.

3. Follow Up

After Xerocon, don’t forget to follow up with people you met to continue the conversation. You will come back with numerous ideas about how you can become more efficient, productive and profitable. Make sure you action these ideas as soon as possible.

Look out for my blog post after Xerocon with all the news and announcements from Xero!

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